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11 WAYS TO SPEED UP YOUR WEBSITE FOR LEAD-GEN

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Want to convert more leads and sell more stuff? Speed sells! Q: So how does website performance affects sales for an average online business? A: Dramatically! Here are 11 free tips for lowering your website load times: Step #1: Image Optimization As a general rule of thumb, larger files take longer to download than smaller files. Web page download time, also known as the Page Load Time depends on the total size of content assets being downloaded from hosting servers to the requesting browser. High-quality bulky images are the largest contributors to web page size, degrading page speed and agitating visitors eagerly waiting for the web page to load. According to HTTP Archive, as of December 2017, images make up on average 66% of a total webpage’s weight. The following image optimization best-practices go a long way in reducing the negative impact of images on website speed: Format Selection: Use JPGs when quality is a high priority and image modifications are not required before uploading…

LEAD-GEN AUTOMATION: HOW TO BECOME A LINKEDIN INFLUENCER

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Here's Everything You Need To Know About Bots Welcome to the secret underbelly of Social Media. Real People Are Turning Their Social Media Accounts Into Bots - And Cashing In Social Media bots create fake engagement. And they're quite effective.  They make posts appear more popular than they are, tricking algorithms into spreading them further. And there's a good chance there's one in your feed right now.  Bots are amazing tools for bloggers. Amazing indeed.  Viral Hippo, the BuzzFeed News–created Instagram account that used a bot to rack up more than 1,500 likes on a photo of a black square, netted almost double that on a photo of a yellow square. It pulled in 1,400 likes on a diagram of the human sinus, and more than 1,200 on an accidentally shot photo of a hubcap. The likes were from real accounts. "It’s not just Russian bots and hackers, it’s 22-year-old kids in their dorm rooms and influencers and brands of all sizes." And the additional exposure bots pr…