Today I’m going to show you how to drive more traffic to your website.
Here are the strategies that you’re going to learn about:
1. Pinterest, YouTube & Reddit Traffic Hacks 2. Overhaul & Upgrade Old Blog Posts 3. Use “Click to Tweet” Links 4. Optimize Your Content With LSI Keywords 5. Get More Traffic From Your Blog Posts With “Content Transformation” 6. Go On Podcasts 7. Promote Your Site With Blogger Outreach 8. The Content Relaunch Strategy 9. Create Content That Appeals to Influencers 10. Share Videos On LinkedIn 11. Host a Giveaway Contest 12. Add “Share Triggers” To Your Content 13. Retarget Visitors With Facebook Ads 14. Reduce Your Bounce Rate 15. Publish Long-Form Content 16. Optimize for Google’s Mobile-First Index 17. Create an Active YouTube Channel 18. Publish Viral Content 19. Promote Blog Posts and Videos on Quuu 20. Republish Old Articles on LinkedIn 21. Use a “Question Analyzer” To Create Insanely Useful Content 22. Add Enticing Content To Social Media Posts 23. Improve Your Organic Click-Through-Rate 24. Publish More List Posts 25. Steal Your Competitors’ Traffic Sources 26. Drive Traffic To Your Website From Forums 27. Syndicate Your Content on Medium Bonus Strategy #1: Post On Social Media at Strategic Times Bonus Strategy #2: Find More Keywords With “Keywords Everywhere”
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Traffic = Leads
1. Pinterest, YouTube & Reddit Traffic Hacks
Need more free traffic to your website (fast)?
Watch the video below from blogging experts who show you how to explode your traffic with:
Some other great sources of free traffic are Quora and Tumblr (also great for organic backlinks).
Important! Facebook and Instagram are pretty stingy with free traffic since their business model is heavily reliant on ads.
Why Pinterest, YouTube & Reddit?
They're the great equalizers. What they care about is showing their audience relevant content.
It doesn’t matter if your blog is brand new or 3 years old. Everyone has a shot of doing great things on these platforms.
2. Overhaul & Upgrade Old Blog Posts
Here’s exactly how I did it:
First, find a post on your site that is out of date.
Next, update and improve the post.
Finally, update the new post to make the changes live.
3. Use “Click to Tweet” Links
This is one of the BEST ways to get more shares from your content.
Find something “tweetable” in your content. This can be a bite-sized tip, strategy, quote or statistic. For example, my post listed a bunch of list building strategies. So I considered each strategy on my list “tweetable”.
Create a Click To Tweet link. Head over to ClickToTweet.com and write your tweet: And the tool will generate a special link for you.
Finally, include that link in your content.
Whenever someone clicks on the link…
…they get a pre-written tweet for easy sharing:
It’s that easy.
4. Optimize Your Content With LSI Keywords
It’s no secret that SEO is one of the best ways to drive traffic to your website.
That said, most old school SEO strategies simple don’t work anymore.
And that’s largely because Google’s Hummingbird algorithm changed EVERYTHING about SEO:
Instead of ONLY looking at keywords, Google now understands topics.
(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).
The question is:
How do you make sure that Google understands your content’s topic?
LSI keywords are words and phrases related to your target keyword.
For example, let’s say you just wrote a post about social media.
LSI keywords would be words and phrases like:
And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about social media”.
So: how do you find these LSI keywords?
A great free tool called LSI Graph.
This tool spits out dozens of LSI keywords related to your topic:
Then, just sprinkle these LSI keywords into your post…
…and you’re set.
5. Get More Traffic From Your Blog Posts With “Content Transformation”
Content Transformation is simple:
You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).
6. Go On Podcasts
Podcasts are EXPLODING.
(In fact, one survey found that 26% of Americans regularly listen to podcasts)
Does that mean that you should grab the nearest microphone and start a podcast?
Instead, I recommend going on other people’s podcasts as a guest.
This strategy works so well that I try to go on 2-3 podcasts per month.
In fact, I’ve appeared on over 100 podcast episodes:
And these episodes have brought me tens of thousands of visitors.
For example, I once got 984 visitors in 60 days from a single podcast episode:
As a bonus, you usually get at least one backlink in the show notes, which can help your search engine rankings:
And now it’s time for…
7. Promote Your Site With Blogger Outreach
So you just published an awesome piece of content.
It’s time to promote it with blogger outreach.
In fact, one of my latest blog post got a nice spike in traffic largely due to a single tweet from an influential blogger:
The question is…
All you need to do is find bloggers that share content on your topic…
…and send them a non-pushy email.
Here’s a real life example of this process in action:
First, I sent a personalized email to a blogger that already shared content on my topic:
(That way, I knew she’d actually want to read my post… before I hit “send”)
When she got back to me, I sent her a link to my content:
(Pro Tip: Don’t ask the person to share your post. If they think your content is good, they’ll share it)
Because I wasn’t a pushy jerkface, this blogger was happy to spread the word:
That’s all there is to it.
8. The Content Relaunch Strategy
This is similar to technique #2 from this guide…
…with an important twist.
Instead of just improving your content, you completely relaunch it.
In other words:
Treat your new-and-improved content like a brand new post.
This can lead to a significant boost in traffic.
9. Create Content That Appeals to Influencers
Here’s the truth:
If you want influential people to share your content, you need to write stuff that appeals directly to that group.
Infographics go viral and tend to get shares and mentions on several authority sites…
…and a boatload of traffic.
10. Share Videos On LinkedIn
LinkedIn is growing FAST.
In fact, a recent study found that the number of people sharing stuff on LinkedIn has increased significantly since last year:
That’s great and all. But how do you use LinkedIn to increase traffic to your website?
Post video content.
11. Host a Giveaway Contest
People love free stuff.
(No surprise there)
But what might surprise you is: you can use free stuff to get more traffic.
Host a giveaway contest.
You can incentivize people to share your contest with their friends:
(And those shares will drive more traffic to your website and grow your email list)
This contest was done with KingSumo. But if you have the technical know-how, you can set this up yourself.
12. Add “Share Triggers” To Your Content
In my experience, content largely succeeds or fails based on one factor:
Whether or not the content has Share Triggers.
What are Share Triggers?
They’re things you include in your content that push people to share it.
13. Retarget Visitors With Facebook Ads
Let’s face it:
Facebook ads are getting EXPENSIVE.
Fortunately, there's a little “loophole” to get laser-targeted visitors for pennies:
Here’s how it works:
First, create a Facebook ad that sends people to a blog post.
Here’s a real-life example:
Next, target people that have visited your site in the last month or two:
Finally, run the ad.
And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising (like Google Adwords).
14. Reduce Your Bounce Rate
A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.
(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).
15. Publish Long-Form Content
A while back BuzzSumo analyzed a million articles.
They wanted to see which TYPES of content worked best.
And they found that long-form content gets more shares and backlinks than short posts (<1,000 words):
16. Optimize for Google’s Mobile-First Index
As you might have heard, Google recently rolled out their “Mobile-First Index”:
This update means that Google now counts the mobile version of your site FIRST.
(It also means that Google largely ignores the desktop version of your site)
How do you know if your site is mobile optimized?
Well, Google created a free tool for doing just that: The Mobile-Friendly Test.
This nifty tool tells you if your site is optimized properly for mobile devices…
… and gives you specific recommendations to make your site better:
17. Create an Active YouTube Channel
If you want to drive more traffic to your website, YouTube HAS to be on your radar screen.
YouTube recently passed Facebook as the 2nd most popular website on the planet (only behind Google):
18. Publish Viral Content
Is there a formula for creating content that goes viral?
Nope! Or else everyone would do it.
That said, there ARE 2 things you can do to increase the odds that your content spreads like wildfire.
First, viral content tends to contain lots of visuals.
These visuals can be a bunch of images. Or an infographic. Or a video.
The type of image doesn’t matter all that much. The important thing is that you use images in your content.
Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text:
Second, viral content tends to have a high “Utility”.
This simply means that your content is super useful in some way.
Maybe you show people how to steam broccoli.
Or you teach them to nail their job interview.
Either way, research shows that extremely practical content has a very high chance of going viral.
19. Promote Blog Posts and Videos on Quuu
Quuu is a dead-simple way to get people to promote your content on social media.
All you need to do is submit your best content…
…and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn and more.
20. Republish Old Articles on LinkedIn
LinkedIn is an awesome place to syndicate your content.
21. Use a “Question Analyzer” To Create Insanely Useful Content
This strategy is an AWESOME way to make your content better.
(As you know, the better content = more traffic)
All you need to do is:
Find questions that your target audience asks online.
Answer those questions in your content.
Here’s how to do it…
First, use a tool like Buzzsumo’s Question Analyzer or Answer the Public to find questions that people ask:
Then, either create entire posts to answer these questions…
…or incorporate the answers into your content.
22. Add Enticing Content To Social Media Posts
Here’s a mistake a lot of people make:
They share their content on social media… without giving people ANY reason to click.
Here’s an example:
Adding content to your posts can dramatically increase your CTR.
For example, when tweeting out a new post, include a bulleted list of features:
The extra content leads to a ton of engagement:
23. Improve Your Organic Click-Through-Rate
I have some good news:
If you want more traffic from Google, you DON’T need higher rankings.
Instead, you can focus on improving your click-through-rate (CTR).
For example, let’s say you rank #3 for your target keyword. And your CTR is 4%.
And let’s say that you double that CTR to 8%.
Well, you just doubled your organic traffic… without improving your rankings.
But wait, there’s more…
CTR is now an important ranking signal in Google’s algorithm.
So when you get a higher CTR, you’ll ALSO improve your search engine rankings.
So… how do you actually improve your CTR?
Here are a few tips that work great:
Add a number to your title (like “21” or “98%”)
Write a compelling meta description
Test different titles and see which one gets the best CTR
Use titles that are highly emotional
Include your keyword in your URL
Let’s dive right into our next tip…
24. Publish More List Posts
There’s no way around it:
When it comes to driving traffic to your website, list posts work GREAT.
And there’s evidence to back this up.
(Besides the fact that you’re reading a list post right now 😀 )
Like I mentioned way back in strategy #15, BuzzSumo recently analyzed a million articles.
Well, in that same study they found that list posts CRUSHED all other content formats:
In fact, list posts get 6x more shares than how-to posts (and 40x more shares than infographics).
25. Steal Your Competitors’ Traffic Sources
Imagine that you could see the EXACT places that send your competitors traffic.
That would be a goldmine, right?
Well, your competitors aren’t about to send you their Google Analytics password.
Fortunately, you don’t need it.
You can see all of their top traffic sources for free with SimilarWeb.
SimilarWeb not only shows you a sweet overview of a site’s traffic…
…but exactly where they get that traffic from.
26. Drive Traffic To Your Website From Forums
Forums are a VERY underrated traffic source.
When you become an active, respected member of a forum, you’ve built a funnel…
…a funnel that brings people back to your site.
And now it’s time for our last strategy…
27. Syndicate Your Content on Medium
Medium.com is one of the BEST places to syndicate your best stuff.
In fact, I recently got 310 targeted visitors in a week from ONE Medium post:
310 visitors isn’t going to change my life or anything.
But they’re 310 visitors that took about 3 minutes to get.
All you need to do is repost your content (word-for-word) on Medium.
Then, once your post is live, share it on Twitter, Facebook and LinkedIn.
(This will give the post some juice)
And when Medium sees that people are engaging with your post, they’ll start to promote it within their platform.
Bonus Strategy #1: Post On Social Media at Strategic Times
So CoSchedule recently analyzed the best times to post on social media networks (including Facebook, Instagram, Google+ and more).
Here’s what they found:
As you can see, they discovered that the best times to post on each network are:
Facebook: 9am, 1pm, 3pm
Pinterest: 2pm, 9pm, 2am
Instagram: 9am, 5pm, 2am
Bonus Strategy #2: Find More Keywords With “Keywords Everywhere”
Keyword research is THE most important part of SEO.
How do you find untapped keywords that everyone and their mom doesn’t already know about?
Keywords Everywhere is a free Chrome extension that gives you keyword ideas, well…everywhere.
Once you install the extension, the next time you do a Google search, you’ll see search volume and CPC data on that keyword:
Or the next time you’re shopping for a toothbrush on Amazon — BOOM — you see keyword data on the terms that Amazon suggests.