Lead Generation: What Is Cold Calling?

What is cold calling?

Once you have a list of prospects to call, it's time to reach out. If you've never spoken to these contacts before, your outreach would be considered a cold call.
A cold call is when you reach out to an individual you've never spoken with before, with the intent to sell them your product or service.
So, what does a typical cold call look like in sales?

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