4 Steps to Starting a Fashion Blog That Makes Money!
WANT to start a fashion blog?
Fashion blogs are all the rage.
Here's how you can start one today:
Let’s not beat around the bush – blogging is a lot of work.
Blogs about fashion, travel, music, sports, and food are extremely competitive.
The good news?
Most of these blogs are terrible. They have bad content, bad images, are aren't very helpful.
This creates an opportunity.
If you're prepared to work really really really hard. If not, forget it lol. If you’re not scared of hard work, you'll be set.
So now what?
The 4 steps needed to start a fashion blog
Now that we’ve gotten the reality check out of the way, let's get started.
Get WordPress (paid version) While you don't HAVE to start with a paid WordPress blog (for about $2.95/month), it's still a good idea. For hosting, I would go with BlueHost because they provide you with a free domain name (website address). Domain names usually cost upwards of $10/year. BTW, your best free blogging options are BlogSpot.com and WordPress.com (free version).
Find out what makes you different What makes you fabulous?. There are millions of fashion blogs in the blogosphere. Find a niche within the niche (i.e. New York fashion, or maternity fashion)
Post awesome content consistently A good, shareworthy post will take hours to create. Blogging is hard work. It sometimes takes days to write a post. Remember to be super helpful and you can't go wrong.
Promote your blog Pinterest, Twitter, Instagram, Email... Connect with your readers in their comments. And also with other fashion bloggers. Growing a mailing list is important because you get a lot of repeat traffic through building an email list. 98% of visitors don't convert and never come back to you site. So capturing their emails and staying in contact with them is key to steady, free traffic.
And now you are rich and famous!
What happens next? You are going to want to make your theme PERFECT and never actually write any posts.
Search engines search content. Not stunning themes. In the beginning work on writing at least 30 response posts, staple posts and pillar posts. [READ: How to Write the Perfect Blog Post]
This will get your search engine optimization (SEO) juices flowing.
Once you have written your first 30 articles:
Brand your blog: Put your face on your blog. Let people know who is writing the content. Also, a professional looking logo is very important. You can get one on Fiverr.com starting at $5.
Make sure you have a great About page: Share the who, what, when, where, why, and how about you and your fashion.
Keep going: You'll make some mistakes early on. You may choose the wrong domain or theme. Your first articles may even suck (most likely). This is all perfectly normal. Just keep on truckin'. Quitting isn't for you. You're a blogger now gosh damnit!
When all else fails, just keep focused on writing great content. You can fix your theme and get another domain name in minutes.
Awesome content will be your secret weapon.
What does a great blog post look like?
Answers a question on Google that people are searching for.
Has targeted (low competition) topics like "10 Relaxation Yoga Poses for Women Over 40". Instead of a broad topic like "Fitness". These rank faster in search engines.
Outdoes the competition. Write a better, more useful post. Remember, most blogs out there suck.
And then become a spy! When you're new to blogging and writing, it's hard to know what people are interested in reading about.
Successful fashion bloggers research this topic so modeling what they do is a good idea for new bloggers.
Spy on fashion bloggers Find out who is who and get to know what they do. Just do a Google search for "fashion blogs". And check out the types of post, design, email list call to actions, advertising and anything that catches your eye on their sites.
Modeling successis the fastest way to get up and running.
But plagiarizing isn't cool.
AND Google's algorithm can detect duplicate content, which could get you de-indexed.
Find great articles, expand on what they've done and make it better.
How do beginner blogs make money?
Other Ad networks
Sponsored Blog Posts
Sell Digital Products
Sell Online Courses
Create a Paid Membership Website
Start an ECommerce Business
Sell Freelance Services (like social media marketing, coaching, consulting, copywriting, design, training…)
Host a Paid Webinar
Flip Your Blogs
Create Restricted Members Only Content
Create a Private Forum
Create a Directory Website
Create a Job Board With Paid Submissions
Create a Paid Business Directory
Create an Event Calendar With Paid Submissions
Syndicate your content
Accept Donations: Patreon, PayPal, Buy Me A Coffee
Meet-up Events. Charge people to attend and/or charge a sponsor for the event.
Promoting a Local Business: Direct traffic to your business website
Ideally you want to diversify your income sources.
As they say, you don't want all of your eggs in one basket.
How do I register a domain name?
If you want to appear professional online, register your own domain (aka website address). You receive a free sub-domain with your free Blogger site (like yourblog.blogspot.com). But this doesn't look as professional as a domain name (like yourblog.com).
You don't have to get a domain. But, it's a good idea.
It costs about $12+ per year on Google Domains.
Important! When you're ready to register a new domain name for your site, definitely get the Domain Whois Privacy feature. This add-on costs extra, but it's a privacy feature that is highly recommended. *Please note that you should not purchase any other add-ons when registering your new domain.
How can I start a free blog with WordPress?
The second best choice for a free blogging platform is WordPress.com.
Here is a quick tutorial for getting started:
Visit the WordPress home page and select the Start Your Website button to register for a free WordPress account.
Enter a valid email address that has not been used to create another WordPress account in the account sign-up screen.
Enter a username and password of your choosing
Confirm that you've read the terms and conditions of the WordPress website
Click the Continue button
In the first field, enter a name for your blog
Answer the questions that WordPress asks including what your blog will be about
In the section under How comfortable are you with creating a website? you'll see a scale ranging from Beginner (1) to Expert (5). If this is your first blog, select 1 and press Continue
In the screen that opens, enter your blog's name in the field under Give your site an address
Click the Blog option. You'll see a list of available URL (address) choices. There is usually only one free option and several paid options.
Click Select next to the free option. The screen that opens explains the free plan and several paid ones.
Click the Start with Free plan. You can change this later.
Congratulations! Your free WordPress blog Is Created.
Let's walk-through how to create a free blog on Blogger:
Go to Blogger.com
Click on CREATE YOUR BLOG. Or on SIGN IN (upper-right corner of the window)
Login to your Gmail account. Or create a new Gmail account
Enter a Display Name and click Continue to Blogger
Click on Create New Blog>Choose a template>Then click on Create Blog
Type a title for your blog
Type a URL for your blog
Get your own domain (optional, but highly recommended)
To customize your layout: Click on Theme (left side of the page)>Then click onCustomize
To adjust other blog settings: Click on Settings (left side of the page)
To create a post: Click on New post button (top of the screen)>Enter a post title>Enter your post content>Click on Save
To publish live on the Internet: Click on Publish
There are other alternatives you should be aware of.
They are listed below:
Hugo (for coders)
Jekyll (for coders)
Why do 99% of bloggers fail?
The main reason:
They throw in the towel too soon.
Some brutal truths about search engines...
Domain age affects how long your site will take to rank in Google:
Websites less than six months old are considered new by Google
These new sites tyically gain search ranking more slowly
Most bloggers typically give up after the 4th or 5th month
The other reason:
According to searchengineland.com, most of website traffic comes from:
organic search (51%)
other: display, email & referred (34%)
paid search (10%)
New blogs cannot compete with established sites for competitive keywords.
AND since 75% of users never scroll past the first page on Google, posts that don't rank, don't get traffic.
PRO TIP #1: Pinterest, YouTube and Reddit are proven to drive massive free traffic to blogs.
Watch the traffic tutorial video below for how to get free traffic to new blogs:
FINAL TIPS + FURTHER READING
Start blogging for free today on BlogSpot or WordPress.com. BlogSpot is an easy place to start.
If you are not convinced about free blogging and want to start with an 'almost free' WordPress blog, I would go with Bluehost since they offer a free domain and money-back guarantee. 😉
👋 Additional New Blogger Resources
These articles will help you avoid the growing pains when it comes to your first blog – enjoy!: